Creative studio
Creative studio
Peter Beckers Creative studio
Discipline
Retail, Brand activation
Client
Secrid
Secrid, a global brand, is new to being a retailer themselves with just one store. To support their offline expansion, we worked closely to develop a strategic vision to define the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
To support the kick-off of Secrid's own offline retail expansion, we worked closely to develop a strategic vision by defining the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company Bionic Yarn on RAW for the Oceans, transforming recycled ocean plastic into denim. With established compatibilities in design ethos and creativity, G-Star and Pharrell Williams share an aesthetic that is raw, pure, innovative and identified by the continuous search for the unexpected. Reimagining the future of denim together.
FOR
SEARCH
UNEXPECTED
THE
G-Star & Pharrell Williams share an ethos that is raw, pure, innovative and identified by the continuous search for the unexpected.
Press event
Role
Spatial concept & layout
When Pharrell Williams entrered G-Star, a press-event was launched where selected press was invited for a guided tour by Pharell and other employees. Showcasing all the production facilities that together work on one common goal, it displayed all the research, immagination, craftsmanship and passion to goes into the brand's DNA and product.
Presentation of Pharrell Williams as new Head of Imagination at the RAW Factory, Amsterdam, The Netherlands
STRETCH
EXPECTATIONS
WITH SOMETHING
UNEXPECTED
AND SUITABLE
RAW
Press event
Role
Spatial design & art object
When Pharell WIlliams entrered G-Star, a press-event was launched where selected press was invited for a guided tour by Pharell and other employees. Showcasing all the production facilities that together work on one common goal, it displayed all the research, immagination, craftsmanship and passion to goes into the brand's DNA and product.
When Pharell WIlliams entrered G-Star, a press-event was launched where selected press was invited for a guided tour by Pharell and other employees. Showcasing all the production facilities that together work on one common goal, it displayed all the research, immagination, craftsmanship and passion to goes into the brand's DNA and product.
