Creative studio
Creative studio
Peter Beckers Creative studio
Discipline
Retail, Brand activation
Client
Secrid
Role
Overall design exhibition
Presentations for both the launch as well as the follow up event for the new RAW Research programs. This second venue was hosted at the Palais de Tokyo in Paris, showcasing the latest innovations that was to set the benchmark for all GS activities for next seasons.
When Pharell WIllimas entrered G-Star, a press-event was launched to announce his arrival. Selected press was invited for a guided tour by Pharell and other employees. Showcasing all the production facilities that together work on one common goal, it displayed all the research, imagination, craftsmanship and passion to goes into the brand's DNA and product.
Exhibition design
Palais de Tokyo, Paris
Secrid, a global brand, is new to being a retailer themselves with just one store. To support their offline expansion, we worked closely to develop a strategic vision to define the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
To support the kick-off of Secrid's own offline retail expansion, we worked closely to develop a strategic vision by defining the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
