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Peter Beckers Creative studio
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G-Star RAW Galley - Press launch Pharrell Williams
Location
Amsterdam, The Netherlands
Role
Conceptual work, spacial plans, curating & design/realisation of special brand elements, partial art direction on site
Project type
Exhibition, Brand experience
When Pharrell Williams entered G-Star, A press-event to launch the anouncement of Pharrell Williams as new Creative director of G-Star RAW. Selected press was invited for a guided tour by Pharrell and other employees. Showcasing all the production facilities that together work on one common goal, it displayed all the research, imagination, craftsmanship and passion to goes into the brand DNA and product.
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