G-Star RAW’s been working on more sustainable solutions for denims for a long time, but never really communicated uptil then about it, since they saw it at a duty, not a PR tool. 

 

For the launch of the RAW Nettle denims (made out of 80% nettle), a subtile, low key approach was taken to present this new innovation to the world. Without much thrills a playful installation was created where people could experience the denims in machines explaining the difference between actual nettle turned into processed nettle made comfortable for daily use as gear for protection against the elements.