Creative studio
Creative studio
Peter Beckers Creative studio
As a certified B Corp, Secrid is committed to leading by example with a strong mission. The company produces locally in the Netherlands, assembles in social workshops, and neutralizes its CO2 emissions. Driven by creativity, an interest in people and a holistic approach to design, which has led their vision of product development, called the "Industrial Evolution".
For their retail concepts, we developed a strategy to integrate communication that shares Secrid's philosophy and the story behind their products, highlighting how they align with the company’s core values.
"A playground to inspire others and be inspired ourselves."
Discipline
Retail, Brand activation
Client
Secrid
Role
Retail vision & strategy,
Development retail concepts, Creative consultancy, Design work
To support the kick-off of Secrid's own offline retail expansion, we worked closely to develop a strategic vision by defining the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
PARTIALLY STILL UNDER DEVELOPMENT
For the Shop-in-Shop concept, we created a modular design with detailed proposals for fixtures, clear product group presentations, and a communication plan that integrates Secrid’s philosophy and values in the retail environments. We also emphasized seasonal product displays, branding, and efficient high-volume storage, ensuring the space is easy to navigate and shop independently.
Retail strategy + concept
Secrid's first flagship store as a starting point for our newly developed retail strategy
Secrid, a global brand, is new to being a retailer themselves with just one store. To support their offline expansion, we worked closely to develop a strategic vision to define the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
To support the kick-off of Secrid's own offline retail expansion, we worked closely to develop a strategic vision by defining the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
Secrid believes that sustainability begins with the longevity of their products, therefor their Brandstores also offers repairs. Additionally, the general guideline is simple: every new product must be better than the previous generations.
Sometimes this is visible, think of a new material, but there are also a lot of improvements that you cannot see, like the inside of their Cardprotector. We made the invisble more visible by effectively communicating the company’s commitment to a broader audience.
