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Creative studio

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Creative studio

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Peter Beckers Creative studio

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We highlighted the collection's unique use of ocean plastic waste, transforming discarded plastics retrieved form the oceans into stylish, high-quality fashion pieces. The press event featured displays that told the story behind the collection’s creation, allowing attendees to experience firsthand how fashion can be a catalyst for environmental change.

 

By using eco-conscious materials and a grand design language, the space emphasized the importance of ocean conservation while showcasing the collection's bold aesthetic and forward-thinking approach. 

Discipline

Trade fair, Exhibition design, Brand activation

For

G-Star RAW

GLOBAL OFF-LINE RETAIL DEVELOPMENT
 

Retail vision, strategy, concepts & designs

Role

Lead development all off-line retail channels worldwide

RAW for the Oceans is a collaborative project retrieving plastic from our oceans and transforming it into denim.

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Designs for the launch event as well as press events presenting the first two collections so far and the brand’s commitment to sustainability, innovation, and the power of upcycled materials. 

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