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Creative studio

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Creative studio

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Peter Beckers Creative studio

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We highlighted the collection's unique use of ocean plastic waste, transforming discarded plastics retrieved form the oceans into stylish, high-quality fashion pieces. The press event featured displays that told the story behind the collection’s creation, allowing attendees to experience firsthand how fashion can be a catalyst for environmental change.

 

By using eco-conscious materials and a grand design language, the space emphasized the importance of ocean conservation while showcasing the collection's bold aesthetic and forward-thinking approach. 

Discipline

Trade fair, Exhibition design, Brand activation

For

G-Star RAW

GLOBAL OFF-LINE RETAIL DEVELOPMENT
 

Retail vision, strategy, concepts & designs

Role

Lead development all off-line retail channels worldwide

RAW for the Oceans is a collaborative project retrieving plastic from our oceans and transforming it into denim.

Designs for the launch event as well as press events presenting the first two collections so far and the brand’s commitment to sustainability, innovation, and the power of upcycled materials. 

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