Creative studio
Creative studio
Peter Beckers Creative studio
THE
DEPICTING
ETHOS
BRAND'S
The Paternoster depicts the brand's ever revolving work and continuous loyalty centered around innovation, sustainability and creativity in a style characteristic to the brand.
PATERNOSTER
Perpetual vertical lift
Role
Concept, design & co-engineering
Initially designed as a brand communication exhibit for a trade fair, this perpetual vertical "lift", found its way into the 800m2 brand-owned flagshipstore in Cologne, Germany after site specific upgrades and changes.
This paternoster is a type of "elevator" that operates continuously, offering movement without any stops, while displaying seasonally updated brand art pieces, as well as, collection highlights showcasing it's latest innovations.
Discipline
Brand activation, Brand experience, Retail
For
G-Star RAW
Location
G-Star RAW Flagship Cologne, Germany, Bread & Butter Fair, Barcelona
INTEGRATING
G-STAR'S
3D ENGINEERING &
CRAFTSMANSHIP
PATERNOSTER
Perpetual vertical lift
Role
Concept, design & co-engineering
Initially designed as a brand communication exhibit for a trade fair, this perpetual vertical "lift", found its way into the 800m2 brand-owned flagshipstore in Cologne, Germany after site specific upgrades and changes.
This paternoster is a type of "elevator" that operates continuously, offering movement without any stops, while displaying seasonally updated brand art pieces, as well as, collection highlights showcasing it's latest innovations.
