Creative studio
Creative studio
Peter Beckers Creative studio
Discipline
Brand activation, Brand experience, Retail
For
G-Star RAW
Secrid, a global brand, is new to being a retailer themselves with just one store. To support their offline expansion, we worked closely to develop a strategic vision to define the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
To support the kick-off of Secrid's own offline retail expansion, we worked closely to develop a strategic vision by defining the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
THORA
Scrollable Brand Book
Role
Concept & design
To showcase to B2B's current and prospect clients, the various activities, environments and products G-Star RAW has created, this PR brand book was developed. Printed on a single role which is back-lit for improved visibility, a person can scroll through it's content, offering about 80 different examples of how the company's core DNA is imbedded into GS's creations.
THE
SHOWCASING
COMPANIES
CORE-DNA
With innovation, sustainability and creativity at tis core of the company, this brandbook displays it pioneering styles and how it challenges industry standards, while constantly trying to improve their impact on people and planet.
THORA
Scrollable Brand Book
Role
Spatial concept & layout
To showcase to B2B's current and prospect clients, the various activities, environments and products G-Star RAW has created, this PR brand book was developed. Printed on a single role which is back-lit for improved visibility, a person can scroll through it's content, offering about 80 different examples of how the company's core DNA is imbedded into GS's creations.
