Creative studio
Creative studio
Peter Beckers Creative studio
Secrid, a global brand, is new to being a retailer themselves with just one store. To support their offline expansion, we worked closely to develop a strategic vision to define the roles of monobrands, SiS, and multibrands. We also created a custom Shop-in-Shop concept that reflects Secrid’s mission and values, bringing them to life in-store.
Presentations for both the launch as well as the follow up event for the new RAW Research programs. This second venue was hosted at the Palais de Tokyo in Paris, showcasing the latest innovations that was to set the benchmark for all GS activities for next seasons.
For
G-Star RAW
Location
Palais de Tokyo, Paris
Discipline
Brand activation, Brand experience, Exhibition design
Exhibition Palais de Tokyo, Paris
Role
Overall design exhibition
Presentations for both the launch as well as the follow up event for the new RAW Research programs. This second venue was hosted at the Palais de Tokyo in Paris, showcasing the latest innovations that was to set the benchmark for all GS activities for next seasons.
G-Star's Raw Research II capsule collection pushes the boundaries of denim design. It introduces a unique approach to garment construction, showcasing the results of an ergonomic study of the human body in motion. The collection combines rigid denim with flexible fabric panels to create unexpected hybrid products.
The duality of flexibility and rigidity is mirrored in the staging of the collection. Presented without models, the garments were displayed on boxes like sculptures, while others were suspended in dynamic poses alongside dirt bikes. The exhibition further emphasized contrasting elements: total black outfits on one side and faded looks on the other, creating a mirror effect.
Born from the brand’s innovation laboratory, Raw Research II embodies the latest efforts to challenge the conventions of denim design.
Exhibition Palais de Tokyo, Paris
Role
Overall design exhibition
Presentations for both the launch as well as the follow up event for the new RAW Research programs. This second venue was hosted at the Palais de Tokyo in Paris, showcasing the latest innovations that was to set the benchmark for all GS activities for next seasons.
G-Star's Raw Research II capsule collection pushes the boundaries of denim design. It introduces a unique approach to garment construction, showcasing the results of an ergonomic study of the human body in motion. The collection combines rigid denim with flexible fabric panels to create unexpected hybrid products.
The duality of flexibility and rigidity is mirrored in the staging of the collection. Presented without models, the garments were displayed on boxes like sculptures, while others were suspended in dynamic poses alongside dirt bikes. The exhibition further emphasized contrasting elements: total black outfits on one side and faded looks on the other, creating a mirror effect.
Born from the brand’s innovation laboratory, Raw Research II embodies the latest efforts to challenge the conventions of denim design.
G-Star's Raw Research II capsule collection pushes the boundaries of denim design. It introduces a unique approach to garment construction, showcasing the results of an ergonomic study of the human body in motion. The collection combines rigid denim with flexible fabric panels to create unexpected hybrid products.
The duality of flexibility and rigidity is mirrored in the staging of the collection. Presented without models, the garments were displayed on boxes like sculptures, while others were suspended in dynamic poses alongside dirt bikes. The exhibition further emphasized contrasting elements: total black outfits on one side and faded looks on the other, creating a mirror effect.
Born from the brand’s innovation laboratory, Raw Research II embodies the latest efforts to challenge the conventions of denim design.
