Creative studio
Peter Beckers Creative studio
Creative studio
EXPERIENCE CENTRE
Valkenburg, Netherlands
Discipline
Brand activation, Brand experience, Retail, Exhibition design
Client
Keulse Zaken
For
Shimano Inc.
Exp. marketing
Paul van de Drift
Photos
Shimano Inc., Peter Beckers
In this initial phase, our studio concentrated on enhancing the center's local visibility and to attract more visitors. While on the inside, we reimagined and remodeled the existing concept, transforming it into a cohesive environment centered around community, support, and self-exploration.
A vibrant social hub for enthusiasts.
To align with the newly defined purpose, we created distinct zones with enhanced storytelling and presentations, alongside newly designed (interactive) exhibits. Additionally, we implemented clear wayfinding, enabling visitors to explore the center at their own pace, supporting their journey and experience.
Experience center
Valkenburg, The Netherlands
Role
Co-developing vision & concept + Designs, Spacial layout & Communication
Anticipating the full refurbishment of the center, and in collaboration with Keulse Zaken, we launched the first phase of the makeover.
This phase focused on developing a clear and cohesive concept to redefine the center’s purpose and function. While also outlining a vision for the longer-term renovation to guide future developments.
- Peter Beckers
Also, we realigned the in-house communication and created fresh messaging connected to the local environment, to reinforce the center’s evolving identity and showcase the company’s DNA in a compelling way.
Experience center
Valkenburg, The Netherlands
Role
Co-developing vision & concept, Designs, Spacial layout & Communication
Anticipating the full refurbishment of the center, and in collaboration with Keulse Zaken, we launched the first phase of the makeover.
This phase focused on developing a clear and cohesive concept to redefine the center’s purpose and function. While also outlining a vision for the longer-term renovation to guide future developments.
"Choose your own path"
- Peter Beckers
TO PEOPLE,
"CLOSER
CLOSER
TO NATURE"
- Shimano
