Creative studio

Creative studio

Peter Beckers Creative studio

We highlighted the collection's unique use of ocean plastic waste, transforming discarded plastics retrieved form the oceans into stylish, high-quality fashion pieces. The press event featured displays that told the story behind the collection’s creation, allowing attendees to experience firsthand how fashion can be a catalyst for environmental change.
By using eco-conscious materials and a grand design language, the space emphasized the importance of ocean conservation while showcasing the collection's bold aesthetic and forward-thinking approach.
Discipline
Trade fair, Exhibition design, Brand activation
For
G-Star RAW
INTERIOR HQ
Vision, strategy, concepts & designs
Role
Lead development all off-line retail channels worldwide
RAW for the Oceans is a collaborative project retrieving plastic from our oceans and transforming it into denim.
Designs for the launch event as well as press events presenting the first two collections so far and the brand’s commitment to sustainability, innovation, and the power of upcycled materials.




















