Creative studio
Creative studio
Peter Beckers Creative studio
Spearheading the development of all offline retail channels, I’ve led the transformation of G-Star’s retail environments into high-impact, story-driven spaces that authentically reflect the brand’s DNA and ethos in fresh, compelling ways.
From vision and strategy to execution, I’ve led the development of retail concepts across the globe, guiding a dedicated internal team of four retail developers. Conceptualizing, and hands-on co-designing to implement dynamic retail spaces that embody G-Star's unique identity, creating immersive experiences that engage customers and bring the brand's story to life in unexpected ways.
Retail vision, strategy, concepts & designs
Role
Lead development all off-line retail channels worldwide
GLOBAL OFF-LINE RETAIL DEVELOPMENT
55 COUNTRIES:
250+ MONOBRANDS & 13 FLAGSHIPS
1500+ SHOP-IN-SHOPS
2800+ OTHER POINT OF SALES
In today’s rapidly evolving retail landscape, change is not just inevitable—it’s essential. By closely analyzing existing retail concepts and exploring future commercial possibilities, we’ve turned stores into dynamic platforms for continuous adaptation. These spaces have evolved beyond traditional shopping environments to become immersive experiences that tell a brand’s story.
More than just places to shop, the stores now serve as destinations where customers can engage with the brand, share their passion for products, and connect with like-minded individuals. By catering to evolving customer needs and personal goals, we’ve created environments that foster both social and physical experiences, making every visit unique.
THE
SHARING
COMPANIES
CORE-DNA
& ETHOS
These off-line environments act as a platform to engage and to convey the company's core values and pioneeirng styles. With innovation, sustainability and creativity at its core it challenges the industry standards, while constantly trying to improve their impact on people and planet.
From blueprint studies to final floor plans, I’ve been hands-on in every stage, leading the design of new store concepts and refining existing ones to ensure each environment reflects the brand’s core message. Every store and corner is crafted to deliver a compelling, lasting experience for customers.
What sets this work apart is that nearly every element is developed in-house—facades, furniture, lighting, digital integration, and materials. This hands-on approach allows us to showcase G-Star’s commitment to innovation, sustainability, and creativity, pushing the boundaries of retail design.
55 COUNTRIES:
250+ MONOBRANDS & 13 FLAGSHIPS
1500+ SHOP-IN-SHOPS
2800+ OTHER POINT OF SALES
In today’s rapidly evolving retail landscape, change is not just inevitable—it’s essential. By closely analyzing existing retail concepts and exploring future commercial possibilities, we’ve turned stores into dynamic platforms for continuous adaptation. These spaces have evolved beyond traditional shopping environments to become immersive experiences that tell a brand’s story.
More than just places to shop, the stores now serve as destinations where customers can engage with the brand, share their passion for products, and connect with like-minded individuals. By catering to evolving customer needs and personal goals, we’ve created environments that foster both social and physical experiences, making every visit unique.
THE
SHARING
COMPANIES
CORE-DNA
& ETHOS
These off-line environments act as a platform to engage and to convey the company's core values and pioneeirng styles. With innovation, sustainability and creativity at its core it challenges the industry standards, while constantly trying to improve their impact on people and planet.
From blueprint studies to final floor plans, I’ve been hands-on in every stage, leading the design of new store concepts and refining existing ones to ensure each environment reflects the brand’s core message. Every store and corner is crafted to deliver a compelling, lasting experience for customers.
What sets this work apart is that nearly every element is developed in-house—facades, furniture, lighting, digital integration, and materials. This hands-on approach allows us to showcase G-Star’s commitment to innovation, sustainability, and creativity, pushing the boundaries of retail design.
Apart from previously mentioned work I was intensively involved with specials (as shown on this page) and furniture design for both footwear and eyewear., where my role was to to creatively stimulate and advise other retail designers in our team as well as contribute myself.
Apart from previously mentioned work I was intensively involved with specials (as shown on this page) and furniture design for both footwear and eyewear., where my role was to to creatively stimulate and advise other retail designers in our team as well as contribute myself.
WOMEN CONCEPT
To properly promote and raise awareness and presence for our women collection, for the first time a new dedicated women’s concept was developed.
First introduced as company-owned flagships and monobrands, this concept soon found its way into Shop-in-Shop corners and multibrand stores.
While the women’s concept builds on core elements of the regular retail layout, it stands out with key features, such as the one-level hanger bar for a seamless shopping experience. The furniture is lighter in design, utilizing custom materials and a refined color palette to elevate the space.
Specially trained staff provide personalized services like denim fitting appointments, while custom uniforms and specialized roles ensure expert, seamless interactions, delivering a premium shopping experience.
The shopping hospitality experience is further enhanced by thoughtful details, including special presentations, art objects, a signature women’s scent, custom bags, and uniquely designed hangers. In addition, the luxurious fitting rooms, part of the enhanced community zone, offer a more intimate and elevated shopping experience. Together, these elements create a cohesive, immersive atmosphere.
To properly promote and raise awareness and presence for our women collection, for the first time a new dedicated women’s concept was developed.
First introduced as company-owned flagships and monobrands, this concept soon found its way into Shop-in-Shop corners and multibrand stores.
While the women’s concept builds on core elements of the regular retail layout, it stands out with key features, such as the one-level hanger bar for a seamless shopping experience. The furniture is lighter in design, utilizing custom materials and a refined color palette to elevate the space.
Specially trained staff provide personalized services like denim fitting appointments, while custom uniforms and specialized roles ensure expert, seamless interactions, delivering a premium shopping experience.
The shopping hospitality experience is further enhanced by thoughtful details, including special presentations, art objects, a signature women’s scent, custom bags, and uniquely designed hangers. In addition, the luxurious fitting rooms, part of the enhanced community zone, offer a more intimate and elevated shopping experience. Together, these elements create a cohesive, immersive atmosphere.
While the women’s concept builds on core elements of the regular retail layout, it stands out with key features, such as the one-level hanger bar for a seamless shopping experience. The furniture is lighter in design, utilizing custom materials and a refined color palette to elevate the space.
Specially trained staff provide personalized services like denim fitting appointments, while custom uniforms and specialized roles ensure expert, seamless interactions, delivering a premium shopping experience.
The shopping hospitality experience is further enhanced by thoughtful details, including special presentations, art objects, a signature women’s scent, custom bags, and uniquely designed hangers. In addition, the luxurious fitting rooms, part of the enhanced community zone, offer a more intimate and elevated shopping experience. Together, these elements create a cohesive, immersive atmosphere.
To properly promote and raise awareness and presence for our women collection, for the first time a new dedicated women’s concept was developed.
First introduced as company-owned flagships and monobrands, this concept soon found its way into Shop-in-Shop corners and multibrand stores.
WOMEN CONCEPT
